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Economy

Title: Starbucks – Shareholder Value Maximisation Versus Social Responsibility

Length: 2,727words (10 pages)

Topic:

Choose a public company-a company listed in a stock market and publishes annual reports in English- and read the following sections in their last three annual reports: i) the statements by the chairman and the CEO to the shareholders/investors; ii) the remuneration packages of its top executives; and iii) the company’s social responsibility, ESG (environment, social and governance) performance and its achievement of United Nations Sustainable Development Goals (UN SDGs). Then carry out an analysis of this company where you critically discuss:

a. whether this company is moving away from financialised management (creating value primarily for shareholders) towards one where value creation for societal, environmental and sustainability purposes are as equally important as financial value creation;

b. Whether this company’s social, environmental and sustainability activities are meaningful in impact, not just a public relations exercise, given the company’s size (sales, number of employees, remuneration packages of its top management, balance sheet, stock market value, etc.) and are supported by evidence rather than nicely crafted stories about its promises and intentions for society, environment and sustainability.

Categories: , Product ID: 1129

Description

Following points are considered to structure the essay:

In this essay, Starbucks will be used as an example.

  • They are doing good.
    Starbucks is serious about stakeholders. They’re taking the company’s roles of pursuit of profit and pursuit of doing good in this world. They want shareholder to buy in 1.EPS increase (data) 2. Social impact agenda around sustainability and community 3. Reach pay equity…
  • Are they really doing good?
    They’re doing good before, but concerns are after tax cut policy finished, they’re doing share buybacks and have debt, They’re not moving away from shareholder value maximization (evidence from remuneration).
  • Does the CSR align with shareholder value? If it does, how free are firms to develop this?
    A. Provide evidence to show they contribute to stakeholders. CSR can benefit not only the external environment but also internal morale. CSR grows revenue.
    B. Look at payment to shareholders, to employees return on equity, etc to compare.
    C. Look at sustainable metrics 17
  • Challenges they are facing
    A. From culture
    They also missed some sustainability targets (reusable cups, etc). European tax avoidence. Minimum wage to farmers. (CEO ratio) “Starbucks Certified,” but not “Fair Trade Certified”.
    B. From government regulations
    1) Do the expectations of the world financial system rather than specific national regulatory arrangements set the parameters for their business strategies and potentially influence selection of CSR policies?
    2) Different rules in different countries for global firm (water standard is OK in other countries but not in India, etc).
    3) Government regulation vs corporate governance
  • If the company really serious about the environmental commitments (CSR), it should include “carbon footprint “factor in its evaluation.
  • Under financialisation, it’s unlikely for a global company to provide sufficient alternatives to either neoliberal, social economic governance, or welfare regulation by public authorities. 
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