Following points are considered to structure the essay:
1. The extent to which they work together to develop competitive advantage. How successful?
- Competitive advantages of Ryanair
Value chain analysis
Blue ocean strategy
- Benefits to this interface in helping to develop competitive advantage
2. What’s the conflicts?
Only focus on price cannot retain customers. So Ryanair improves customer experience and deliver more value.
– Customer acquisition strategy
– Customer retention strategy
– Customer extension strategy
– Service recovery
3. How to improve?
Understanding the voice of customer (VOC)
House of quality
Quality function deployment (QFD)
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