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Marketing & Operation
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Generation Y values and lifestyle segments
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Generation Y values and lifestyle segments
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Innovating for Shared Value
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Innovating for Shared Value
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Pricing and the Psychology of Consumption
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Pricing and the Psychology of Consumption
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Rediscovering Marketing Segmentation
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Rediscovering Marketing Segmentation
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The Impact of Omni-Channel Commerce on Supply Chains
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The Impact of Omni-Channel Commerce on Supply Chains
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THE OVERVALUATION TRAP
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THE OVERVALUATION TRAP
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