Skip to content Skip to footer
(109 customer reviews)

$29.00

Strategy: Game Theory

Title: War-gaming Exercise between Nike and adidas

Length: 3,324 words (13 pages)

 

In this solution, adidas and Nike will be used as the case.

Topic:

 

Critically examine how the economics of non-cooperative game theory complements the strategy choice of a company in a competitive game, thus avoiding strategic missteps. It is imperative that you use case study in presenting your arguments. 

 

That part of strategic analysis based on game theory tools looks poised to gain in importance. The key objective is to write a critical essay outlining the overlap between the micro-economics and the game theoretic concepts introduced in this Module. Coupled with the practical case research undertaken by you.

 

Hint: The best way to approach the assignment is to imagine that the essay is to be read by senior management. Their concerns may have to do with (i) market entry (ii) product launch (iii) challenges of technology or (iv) prices. So, proceed to analyse the market-as-a-game, identify and filter the competitive threat, assess the action-reaction sequence of events and evaluate your results. And always provide a risk assessment of the likely competitive threats facing a company on choice of strategy. 

Categories: , Product ID: 1065

Description

Following points are considered to structure the essay:

 

  • Game theory adds value to the strategy choice of adidas in a competitive game.

 

1) Pricing elasticity: how consumers made choice / switch / Nike vs adidas

    Game theory

    Evaluation of strategy

 

Nike has a high brand loyalty. For adidas. Consumers are highly cross price inelastic. adidas can

-Compete on price to change consumer’s preference

-Focus on the strength. 

-Think about economics of strategy: incentive structures, imbalances; game theory

-How likely they can get Nike’s consumers to switch? (Price / additional value / branding)

 

For adidas, in order to switch Nike’s customers to adidas, they can do…

 

  • What they do really depend on the actions of our rival
  • Broad idea is thinking about what their best action is given what their rival is likely to do. 
  • Look at the game from the perspective of other players
  • What they do will trigger the response of theirrival
  • Future look
  • What is the best option?
  • Help to look at the range of options, look at the range of responses might be; try to anticipate the most likely response and organize themselves accordingly

 

  1. What is the value added by applying economic concepts?

1) Market entry:

China

US

Endorsement (prisoner dilemma, Nash equilibrium)

 

2) Product launch (T3)

Type

Technology (Challenge of technology)

Time

 

3) Barriers to entry and risks of new entry

Limit pricing

Predatory pricing

 

3) Economies of scale and economies of scope (golf, basketball, football, etc.)

If a firm has advantage of Economies of scale- they have potential to offer lower price

If a firm has advantage of Economies of scope-they can bundle one product with another product to make a more attractive product

 

4) First mover advantage

  1. Technology leadership – First movers can make their technology/ product/ services harder for later entrants to replicate. 
  2. Control of resources – The second benefit is the ability to control strategic and/or scarce resources. Second mover advantage
  3. Buyer-switching costs – The third benefit that first movers may enjoy is buyer-switching costs.

 

5) Second mover advantage

  1. Customer development 
  2. Product management (learn about what works the best)
  3. Customer acquisition (1st mover cost time and money to test multiple channels)
  4. Procurement
Average rating
2.45
109 reviews
5 stars
0%
4 stars
27%
3 stars
19%
2 stars
27%
1 star
28%

109 reviews for War-gaming Exercise between Nike and adidas

  1. antibioticsVenue

    Special offer for antibiotics: buy antibiotics no prescription and get discount for all purchased! Two free pills (Viagra or Cialis or Levitra) available with every order. No prescription required, free delivery.

  2. Vecimmak

  3. amoxil-Venue

    Buy Amoxil No Prescription Online – Cheap Amoxil overnight delivery, Purchase Amoxil Without RX.

  4. KnrhdEcows

  5. Vefjimmak

  6. KppkddEcows

  7. VBtkjimmak

  8. KppkrnEcows

  9. VBtqkjimmak

  10. KpbdfEcows

  11. VBsgcimmak

  12. KtmvEcows

  13. Vcrhdvimmak

  14. Vnrvcimmak

  15. Celskaimmak

  16. Celtgaimmak

  17. KnrcvEcows

  18. Cmrvimmak

  19. KntmvEcows

  20. Ctmbimmak

  21. BryanleT

    Thanks for great information. What trips can you recommend in 2024? Astro tourism, eco diving, home swapping, train stations are the new food destinations,sports tourism, coolcationing, gig tripping, private group travel?

  22. KnttnEcows

  23. Ctrnfimmak

  24. RobertFuppy

    I’m not sure where you’re getting your info, but good topic. I needs to spend some time learning much more or understanding more.
    Thanks for wonderful information I was looking for this information for my mission.

  25. Ctnfimmak

  26. baclofen-Venue

    Special offer for baclofen: baclofen buy online no prescription only 0.66 per pill – https://nieuws.top010.nl/wp-content/uploads/cms/buy-baclofen-online/, get free AirMail shipping or free courier delivery and discount for all purchased! Two free pills (Viagra or Cialis or Levitra) available with every order.

  27. Ctnimmak

  28. SyhkEmiva

  29. KthEcows

  30. Xthfsmeta

  31. Ctjimmak

  32. SheEmiva

  33. KtbEcows

  34. Xjesmeta

  35. Cnntimmak

  36. SmgEmiva

  37. KethEcows

  38. Xjjesmeta

  39. Crmmimmak

  40. SnduEmiva

  41. Xmtfsmeta

  42. KmehEcows

  43. SrngEmiva

  44. Crndimmak

  45. KtncxEcows

  46. Crhcimmak

  47. antibioticsDow

    buy antibiotics firstclass delivery buy antibiotics over the counter Usa buy antibiotics no doctor buy antibiotics for dogs online antibiotics no physician approval buy generic order antibiotics without rx needed online trusted stores antibiotics shipping overnight online meds checker: antibiotics for dogs petsmart best drugstores to order antibiotics from canada online buy cheap antibiotics without a prescription antibiotics no scriptus buy antibiotics online reviews quick and easy order

  48. KmevEcows

  49. SrthvEmiva

  50. Xnrsmeta

  51. Crhcimmak

  52. SrthvEmiva

  53. KmevEcows

  54. Xnrsmeta

  55. Cjefimmak

  56. StehEmiva

  57. KxebEcows

  58. Xthdsmeta

  59. Cjmoimmak

  60. SedcEmiva

  61. KxfcEcows

  62. Xtmfsmeta

  63. Ctmvimmak

  64. SrncEmiva

  65. KmtfEcows

  66. Csxximmak

  67. SrmvEmiva

  68. KmrcEcows

  69. Xssmnsmeta

  70. Czzqimmak

  71. SxxeEmiva

  72. KmhhEcows

  73. Xncsmeta

  74. Cjuuimmak

  75. KrccEcows

  76. SrcbEmiva

  77. Xtvcsmeta

  78. Czzuimmak

  79. KxeeEcows

  80. SasfEmiva

  81. Xmhsmeta

  82. ZefbEcows

  83. AwsxEmiva

  84. Bthjsmeta

  85. Cnnyimmak

  86. AyybEmiva

  87. ZolkEcows

  88. Bbbfsmeta

  89. Cndyimmak

  90. ZoljEcows

  91. AmmhEmiva

  92. Cndyimmak

  93. Bmoosmeta

  94. ZoljEcows

  95. Ccxyimmak

  96. Bcedsmeta

  97. AxerEmiva

  98. ZccrEcows

  99. Bcedsmeta

  100. Ctkoimmak

  101. ZbuiEcows

  102. AmdbEmiva

  103. Wscdsmeta

  104. AmdbEmiva

  105. Wscdsmeta

  106. Akedimmak

  107. AcxzEmiva

  108. ZnrfEcows

  109. Wsnrsmeta

Add a review

Your email address will not be published.

Standard Price: $29
Acmount to pay: $29