Following points are considered to structure the essay:
In order to be able to provide a deep analysis, with adequate theoretical conceptualisation. A more focused analysis is preferred.
Please ensure that you provide an explanatory analysis and move beyond pure description by using relevant concepts to shed light on your case.
– The topic
– Importance of the topic
– Structure of the essay
Explain Superstar phenomenon
– Summary of theories
– Mechanisms (using facts of one firm in terms of productivity, investment, employment, price, IT, etc. as evidence to deepen my analysis)
Describe a case (using one firm as a case study)
Describe the corporate strategy of the firm and links between different strategies pursued by this firm
Apply the superstar theory to the firm (one firm)
– Using strategy concepts and models
– How it affect other firms in the same section
– How the superstar characteristics of this firm enable it to deal with COVID-19
– Explore links between superstar characteristics and resilience of that firm.