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Coporate Growth

Title: Superstar Phenomenon

Length: 2,737 words (17 pages)


A major topic in the recent economics / strategy literature relates to the emergence of superstar or mega firms – firms that operate in multiple markets, enjoy large market shares across the globe, experience persistent high growth over a long duration, exercise enormous market power, invest in automation and hold large amount of cash. Your task is to write an essay to:

  1. Characterise superstar firms and explain if and how they differ from high growth firms;
  2. Explore the technological and market conditions, internal mechanisms and corporate growth strategies that drive superstar firms using relevant economics, management and strategy concepts and theories;
  3. Examine how superstars’ characteristics contribute to firm resilience and enable the firms to deal with deep recessions such as the Covid-19 recession; and
  4. Draw relevant strategy lessons from your analysis for how to develop resilient firms that could withstand negative economy-wide shocks.
Category: Product ID: 1136


Following points are considered to structure the essay:

In order to be able to provide a deep analysis, with adequate theoretical conceptualisation. A more focused analysis is preferred.

Please ensure that you provide an explanatory analysis and move beyond pure description by using relevant concepts to shed light on your case.

Structure flow:

– The topic
– Importance of the topic
– Structure of the essay

Explain Superstar phenomenon
– Summary of theories
– Mechanisms (using facts of one firm in terms of productivity, investment, employment, price, IT, etc. as evidence to deepen my analysis)

Describe a case (using one firm as a case study)
Describe the corporate strategy of the firm and links between different strategies pursued by this firm

Apply the superstar theory to the firm (one firm)
– Using strategy concepts and models 
– How it affect other firms in the same section
– How the superstar characteristics of this firm enable it to deal with COVID-19
– Explore links between superstar characteristics and resilience of that firm.

1 review for Superstar Phenomenon

  1. Wilburn Burkhard

    Hi there! This article couldn’t be written much better! Looking at this article reminds me of my previous roommate! He constantly kept preaching about this. I’ll send this information to him. Fairly certain he will have a very good read. Thanks for sharing!

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